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Instagram

Reels on Instagram Business and Creator accounts.

Updated View as Markdown

Connect: sign in on instagram.com with a professional (Business or Creator) account. No Facebook Page is needed. Access lasts 60 days; mixetape renews it whenever it posts or reads for the account in the last week, so an account left idle longer must be reconnected.

Posting: videos post as Reels. Instagram cannot schedule through its API, so mixetape prepares the Reel leadMinutes early (15 by default) — Instagram uploads and processes it — and publishes it itself at scheduledAt.

Metadata

Field Notes
caption At most 2,200 characters, 30 hashtags and 20 @mentions; defaults to the post caption
thumbnailUrl Public https JPEG cover, set at creation
coverFrameMs Or a cover frame, in milliseconds from the start
shareToFeed Also show it in the feed grid (default true)
firstComment Posted as the account’s own comment once the Reel is public

After it is up

Read comments, reply as the account, and hide comments (Instagram has no review queue and cannot ban from a comment). Reel insights are lifetime totals. The caption cannot be changed through the API once the Reel is up.

Limits

  • 100 posts through the API per account in 24 hours.
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