---
title: "Instagram"
description: "Reels on Instagram Business and Creator accounts."
---

> Documentation Index
> Fetch the complete documentation index at: https://docs.mixetape.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Instagram

**Connect:** sign in on instagram.com with a professional (Business or Creator) account. No
Facebook Page is needed. Access lasts 60 days; mixetape renews it whenever it posts or reads
for the account in the last week, so an account left idle longer must be reconnected.

**Posting:** videos post as Reels. Instagram cannot schedule through its API, so mixetape
prepares the Reel `leadMinutes` early (15 by default) — Instagram uploads and processes it —
and publishes it itself at `scheduledAt`.

## Metadata

| Field | Notes |
|---|---|
| `caption` | At most 2,200 characters, 30 hashtags and 20 @mentions; defaults to the post caption |
| `thumbnailUrl` | Public https JPEG cover, set at creation |
| `coverFrameMs` | Or a cover frame, in milliseconds from the start |
| `shareToFeed` | Also show it in the feed grid (default `true`) |
| `firstComment` | Posted as the account's own comment once the Reel is public |

## After it is up

Read comments, reply as the account, and hide comments (Instagram has no review queue and
cannot ban from a comment). Reel insights are lifetime totals. The caption cannot be changed
through the API once the Reel is up.

## Limits

- 100 posts through the API per account in 24 hours.

Source: https://docs.mixetape.com/platforms/instagram/index.mdx