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Facebook

Videos and Reels on the Facebook Pages you manage.

Updated View as Markdown

Connect: sign in with the Facebook account that manages the Pages. When it manages several, you pick which to add. Posting goes to Pages only — never to a personal profile.

Posting: uploaded unpublished leadMinutes early (30 by default; 0 or at least 15), with a publish time; Facebook publishes it at scheduledAt.

Metadata

Field Notes
format "video" for a Page video, "reel" for a Reel (vertical 9:16, 3–90 seconds)
title Page videos only — Reels have no title; put the text in description
description The post text; defaults to the caption
thumbnailUrl Public https JPEG/PNG, set right after upload
captions Subtitle files (public https .srt) uploaded right after the video
firstComment Posted as the Page’s own comment once the post is public

After it is up

Change its title and description, set a thumbnail, upload captions, read, reply to and hide comments, and read video insights.

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